Nest Fragrances has opened its first retail store in the NoLIta neighborhood of Lower Manhattan in New York City. At 1,140 square feet, the store sells more than 215 SKUs across the brand’s three core product categories. Company founder Laura Slatkin describes the space (shown at right) as “an enchanted, fragranced garden.
“The theme of our first retail store reflects and was inspired by our desire to showcase the Nest Fragrances brand in a harmonious and holistic fashion in an environment that, like our fragrances, is artful, sophisticated, and approachable,” said Slatkin. “For the very first time, our new flagship store brings together under one roof our home and fine fragrance collections and our newly launched lifestyle body care collection. The store’s design combines botanical artwork, modern materials, and whimsical details to bring to life a truly enchanted and beautiful fragranced garden. I could not be more pleased with the final result.”
Nest Fragrances partnered with New York-based interior design firm R. Douglas Gellenbeck Studio to conceptualize and build the store.