Michael Kors takes technology one step further by launching the next generation of smart watches, which the brand showcases in their latest window displays. Additionally, Michael Kors announces their co-marketing partnership with Google to promote the innovative Google Assistant technology within each smartwatch.
Michael Kors is one of five brands to launch a smartwatch with Google Assistant, alongside Emporio Armani, Diesel, Misfit, and Fossil. In addition, the Sofie smartwatch joins the previous Michael Kors ACCESS smartwatch models, Bradshaw and Dylan, and is complemented by the Grayson style for men. Also, Michael Kors dedicated the month to new products and activities designed to support Watch Hunger Stop, the brand’s campaign to fight global hunger. The fashion brand launched a special-edition Watch Hunger Stop Access Sofie touchscreen smartwatch to support the World Food Program. For each watch sold, 100 meals will be donated to WFP for children in need.