With its whimsical tableau of immense floral arrangements, both real and hand-sculpted, Macy’s launched its 48th annual flower show Sunday at the Herald Square flagship. WindowsWear took the first peak of the floral extravaganza. The dreamscape of fluffy clouds and whimsical floral landscapes ring in the spring season. Transforming the main floor, balcony and windows of the world-famous Macy’s Herald Square flagship store in New York City, the floral escape blooms from Sun., March 26 through Sun., April 10, 2023.
This year’s floral extravaganza will transport guests to a dream-like city in the sky, as thousands of plants, flowers and trees take root in the iconic store’s main floor.
The 2023 Macy’s Flower Show will be staged in distinct fashion with playful, whimsical displays featuring several gravity-defying elements. In partnership with Dior, a scent-sational installation on the balcony level will take spectators on a journey through floral fields showcasing the sustainable way the brand’s iconic fragrances are made.
The world-famous Broadway window displays at Macy’s Herald Square will also create a magical garden, featuring designs by students from The Fashion Institute of Technology.
Macy’s Live will bring viewers an up close and personal behind-the-scenes look at the springtime celebration with live episodes highlighting the floral and fragrance experience. For additional information on Macy’s Live, please visit Macys.com/MacysLive
