French fashion house Louis Vuitton has unveiled “The Rainbow Project,” a new initiative that dresses its stores‘ windows all around the world in rainbow graphics.
Since the late 19th century, window displays have played a big part in Louis Vuitton’s physical identity, often inviting people inside. Today, rainbows adorn stores in 5thAvenue, New York, as well as Beverley Hills, Chicago, and further afield in Paris, Rome, Madrid, Milan, Frankfurt, Toronto, and Mexico.
The rainbows are submitted by locals; for example, the Champs-Elysees store in Paris sports multiple graphics on its facade drawn by local French children. Elsewhere, children have adorned Madrid’s windows with rainbows that float in clouds made up of LV monogram motifs.
Lastly, Louis Vuitton has partnered with artist Cory Arcangel on a special artwork series that will run in The New York Times’ Sunday Styles section, depicting a sunrise on June 14 and a sunset on June 21. Arcangel’s work will also be on show at the 5thAvenue and Rodeo Drive maisons until July 10. Take a look at the 5th Avenue store that features rainbow artwork produced by locals above.
