Loro Piana has opened its second New York city store in the Meatpacking District. Located at 3 Ninth Avenue, the 1,700-square-foot boutique was initially operated as a pop-up store from May through December 2019. The location, which reopened as a permanent store on Monday, December 14, joins the brand’s Madison Avenue flagship in New York.
The new store offers both men’s and womenswear, including apparel, accessories and footwear, as well as a selection of home items. In-store services include knitwear personalization and made to order programs for Open Walk, Summer Walk and Flexy Walk footwear.
Designed by Belgian architect Vincent Van Duysen, the store features clean lines and an earthy color palette, bringing together Portland stone wall cladding, European oak finishes and metal accents that have been painted white and aged.
Loro Piana new store in New York at Meatpacking District
The centre-piece of the space is a glass-enclosed winter garden, which will be updated four times a year to reflect the changing seasons. For the opening, the store also showcases a striking installation from artist Marie Watt, of the Seneca Nation. Entitled “Companion Species: Acknowledgement, Blanket Stories and Generations,” the piece was commissioned by the Loro Piana team and features three sculptures made of stacked blankets.
Donated by friends of the brand, including Dakota Fanning and Suki Waterhouse, the blankets are both an homage to the heritage of Loro Piana, which began life as a blanket-making company, and a reflection of Watt’s work and culture.
Customers visiting the new store can see “Companion Species: Acknowledgement, Blanket Stories and Generations” until January 31, 2021.
Loro Piana new store in New York at Meatpacking District
As part of its ongoing philanthropic commitments in the U.S., Loro Piana has also announced the launch of a new charitable initiative which will see the brand donate one blanket made of repurposed fabric to the North American branch of Save the Children for every purchase made in its U.S. and Canadian stores and website until December 24.
Loro Piana’s latest New York location is its 23rd store in North America. The brand currently has 178 stores around the world, 149 of which are operated directly by the company, with the remaining 29 being run by franchisees.
Loro Piana is fully owned by LVMH
Loro Piana new store in New York at Meatpacking District