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Longchamp is ushering in the Spring 2025 holiday season with a bold and playful vision that invites customers to “Dream in Pink.” This theme comes to life in the brand’s stunning window displays at their flagship store on Fifth Avenue and their Soho boutique in New York City. With a commitment to blending fashion and art, Longchamp has transformed these spaces into a whimsical, monochrome pink wonderland, showcasing the Parisian elegance and creativity that the brand is known for.
The installation takes inspiration from Longchamp’s signature Parisian apartment design concept, first introduced in 2021, offering a charming and sophisticated environment that evokes the spirit of the brand’s home city. The entire interior has been reimagined in shades of pink, creating a dreamlike atmosphere that envelops visitors in a sense of wonder. The soft pink hues infuse each corner of the boutiques, offering a fresh, modern take on Parisian luxury.
One of the standout features of the Fifth Avenue flagship installation is a spectacular interior replica of the Eiffel Tower, a unique element featured in only three locations worldwide. This stunning monument, which stands as a symbol of Longchamp’s French heritage, is transformed into a striking, pink-tinted version of the iconic landmark, further amplifying the dreamy atmosphere within the store.
The Spring 2025 collection itself, a celebration of vibrant color and playful luxury, is reflected perfectly in this imaginative display. The “Dream in Pink” theme extends to a selection of handbags, accessories, and ready-to-wear pieces, with each item designed to transport the wearer into a world of elegant fantasy. The collection’s soft pink palette is the perfect embodiment of the whimsical spirit of the installation.
For those who are unable to experience the installation in person, the “Dream in Pink” concept has also been extended online, inviting customers to explore the collection through an immersive digital experience that captures the essence of this chic and enchanting holiday celebration.
Whether in-store or online, Longchamp’s Spring 2025 holiday collection and the “Dream in Pink” installation offer a visually captivating and imaginative experience, inviting all to dream of Parisian elegance, beauty, and a dash of whimsical color.
Photos uploaded by Ryan Neller at Longchamp
