For the grand reopening of its Saint-Tropez store in the heart of a former fishermen’s terminal, Longchamp has created a totally new space inspired by the mellow feel of seaside resorts.
After a few hours on the hot and lively beach, end the afternoon surrounded by soothing whitewashed walls in the cool and calm interior. The new store is designed with a refreshing waxed concrete floor and a soft Pierre Frey rug for the ultimate in cozy style and relaxation.
Longchamp new boutique in Saint-Tropez
One step inside and you’re immediately struck by the collection’s flowing dresses, lightweight stoles, sunglasses, and iconic lines such as Le Roseau and Le Pliage redesigned as a basket bag for the
summer.
A little further inside, nestled in an unexpected bookcase, the Le Pliage seasonal collection dazzles with its energetic array of colors. For the evening, leather pieces like the Brioche Bag combine summery hues with sophisticated elegance.
True to its vacation home spirit, the store is highlighted by handmade ceramics from Studio Floris Wubben which provide for a perfect mix of functional and sculptural style. Meanwhile, baskets and hanging wicker lamps are a constant reminder of the store’s location in the South of France.
Longchamp new boutique in Saint-Tropez