Step into a world of vibrant creativity at Saks Fifth Avenue in New York, where the beauty of nature meets high fashion. The iconic department store is currently showcasing stunning garden-themed visual installations, recently shared by Connor Matz, that draw inspiration from the distinctive floral and vegetable motifs found throughout the LOEWE Fall/Winter 2024 collection.
As you stroll down Fifth Avenue, the famed Saks windows present a captivating sight: looks from an exclusive edit of LOEWE against a dramatic backdrop of towering hand-painted vegetables. This immersive display is adorned with brilliant green beading, evoking a lush garden brimming with life. Each window tells a story of artistic craftsmanship, perfectly reflecting the unique aesthetic that LOEWE embodies.
Inside the Garden of Style
Venture inside Saks, and the garden theme continues to flourish. On the main floor, where handbags, leather goods, and accessories await, you’ll encounter eye-catching vegetable sculptures that showcase the latest collection. These installations not only enhance the shopping experience but also invite guests to appreciate the intricate details of LOEWE’s designs.
The third floor, dedicated to women’s designer ready-to-wear, features additional artistic displays that seamlessly blend fashion with nature. Each element highlights the rich textures and colors of the collection, creating a truly immersive environment that feels like stepping into a designer’s garden.
Refreshing Experiences
To complement this vibrant showcase, Saks is excited to offer a special activation on Friday, September 6, and Saturday, September 7. From 1:00 p.m. to 5:00 p.m., guests are invited to visit the LOEWE juice bar located on the renowned women’s shoe floor, 10022-SHOE, on the eighth level of the store. While supplies last, guests can enjoy complimentary fresh juices served in co-branded Saks and LOEWE biodegradable cups—a refreshing treat as you explore the installations.
Additionally, the fourth issue of the LOEWE Magazine will be distributed to guests on a first-come, first-served basis, providing insights into the brand’s artistic vision and behind-the-scenes glimpses of the collection.
An Invitation to Explore
The collaboration between Saks and LOEWE is a celebration of art, nature, and luxury fashion. Whether you’re an avid fashion enthusiast or simply looking to immerse yourself in a unique visual experience, these garden-themed installations are not to be missed.
Visit Saks Fifth Avenue this September to experience the enchanting world of LOEWE, where nature and haute couture unite in a stunning display of creativity.