Fashion Institute of Technology Luxury Fashion Window Display New York, US May 2024

The brand, Sephora, highlights inclusivity, individuality, and a sense of belonging in their mission statement. They strive to provide a variety of personal care and beauty products to their customers, believing that all of them can champion beauty and be who they are confidently. The window display reimagines Sephora as a city (taking inspiration from New York City) and shows a busy street with people walking around and looking up at larger-than-life cosmetic products that have become buildings. Some of the buildings take on Sephora’s iconic graphics of black and white stripes and the buildings are in different colors to show the many colors that beauty products come in. The anonymous figure on the proscenium opens up a Sephora bag as a portal to enter the Sephora-themed city where anyone can be who they want to be with Sephora.