LEGO® Botanicals Bloom in Stunning Window Displays at Flagship Stores

The vibrant world of LEGO® Botanicals is in full bloom, showcasing an array of stunning flower arrangements at LEGO Brand Retail stores across the globe. The iconic 5th Avenue store in NYC and Leicester Square in London have been transformed with breathtaking botanical window displays that bring the natural beauty of flowers to life in LEGO® bricks.

These eye-catching displays feature an abundance of colorful flowers, expertly arranged to showcase the delicate beauty of nature, all while highlighting the innovative spirit of LEGO®. Whether you’re strolling down 5th Avenue or passing through Leicester Square, these windows are impossible to miss— and there’s no doubt about it: LOVE is in the air.

A Collaborative Effort: Bringing the Vision to Life

The stunning LEGO Botanicals window displays are a product of a talented and dedicated team that poured their creativity and expertise into every detail. Shared by Zenaida C Fischer, the collaboration involved the creative vision of many special team players, including: Krista Kuehn, Katya Kashalapov, Gideon Virgadamo, Adam Noonan, Chris Steininger, Dan Steininger, Silvie Guzdekova, Petr Duba, Nghi Dinh, and Miloš Greguš.

Additionally, key partners from Creatacor, Inc. and PROPABILITY LTD played essential roles in bringing the designs to life. Special thanks go to Kimberly LathamRich Henaghan at Creatacor, Inc., and 

Tyrone Cano and their team at PROPABILITY LTD, who were responsible for the meticulous design and manufacturing of this creative vision.

The stunning window displays were captured beautifully by the talented photographers Luis Guillén and Catherine Scrivener, whose images immortalize the extraordinary details of the floral arrangements and their LEGO® counterparts.

A Celebration of Love and Nature

The LEGO Botanicals collection is a tribute to the beauty of nature, now presented through the artistry of LEGO® bricks. The windows tell a story of love, nature, and creativity—a perfect fit for the heart of the holiday season. With flowers blooming in all their LEGO® glory, it’s clear that these displays are more than just windows—they’re a celebration of creativity, innovation, and the joy of building.

So whether you find yourself in New York City or London, take a moment to stop and admire the incredible LEGO Botanicals flower arrangements blooming in the flagship windows. These displays not only showcase LEGO®’s iconic craftsmanship but also demonstrate the power of teamwork and the magic that happens when creative minds come together.

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Photo courtesy by Zenaida C Fischer and photographed by Luis Guillén