Paris, the heartbeat of fashion and innovation, welcomes a striking new installation at the Lacoste flagship store on the Champs-Élysées. This immersive showcase marks the highly anticipated launch of the SS25 Chapter 1 collection and the debut of the Lenglen bag, a design inspired by the graceful pleating of the classic tennis skirt.
A Homage to Sporting Elegance
Named after the legendary Suzanne Lenglen, a pioneering force in women’s tennis, the Lenglen bag pays tribute to both sport and sophistication. Lenglen, known for her fearless playing style and avant-garde fashion choices, revolutionized the game and inspired generations. Her signature pleated skirts, a blend of movement and elegance, serve as the core inspiration behind this exquisite bag.
A Store Transformed into an Artistic Showcase
Lacoste’s flagship store has been reimagined as an immersive gallery, offering visitors a unique sensory experience. The installation invites guests into a world where sport and fashion harmonize, with deep red velvety carpets and wooden display walls reminiscent of the clay courts of Roland Garros. A central circular display presents the Lenglen bags in an elegant formation, allowing visitors to appreciate the intricate detailing from every angle.
At the storefront, an eye-catching red pleated structure echoes the bag’s distinctive design, while the illuminated Lacoste crocodile emblem serves as a bold reminder of the brand’s rich heritage and innovation. Digital screens interwoven into the display narrate the bag’s journey from conceptual sketches to its final luxurious form, highlighting the precision and creativity behind its development.
The Lenglen Bag: A New Era of Style
As Lacoste continues to push the boundaries between sportswear and high fashion, the Lenglen bag embodies the brand’s commitment to elegance, performance, and legacy. Designed for individuals who value both movement and sophistication, the bag’s versatility ensures effortless transitions from day to night, city to court.
The SS25 Chapter 1 installation at the Champs-Élysées is not just a retail experience; it is a celebration of innovation, history, and timeless design. For those in Paris, this showcase is an unmissable invitation to explore the artistry behind Lacoste’s latest masterpiece and witness the rebirth of an icon.
