For Spring-Summer 2025, Lacoste redefines the spirit of leisure with a stunning retail installation that encapsulates the effortless elegance and ease of its founder, René Lacoste. Drawing inspiration from the off-court lifestyle—one rich in camaraderie, laughter, and sun-drenched seaside getaways—the installation invites visitors to immerse themselves in the world of Lacoste beyond the game.
An Immersive Retail Experience
The store façade is a breathtaking fusion of digital innovation and classic fashion storytelling. Towering LED screens project dynamic oceanic visuals, creating a sense of movement and freedom that aligns perfectly with the collection’s ethos. The iconic Lacoste crocodile looms large, glowing against the serene blue backdrop, reinforcing the brand’s legacy while embracing modernity.
Mannequins adorned in the latest Spring-Summer 2025 collection stand at the forefront, showcasing a palette of sun-kissed yellows, crisp whites, and deep navies—tones reminiscent of coastal escapades. The garments, from breezy tailored suits to effortlessly chic tennis-inspired ensembles, exude a relaxed sophistication, perfect for both the court and the after-hours.
A Tribute to René Lacoste’s Vision
René Lacoste, a pioneer in both sports and style, envisioned fashion as an extension of personal expression and comfort. This installation pays homage to his revolutionary spirit, blending performance wear with leisurewear in a way that feels contemporary yet timeless. The airy silhouettes, playful layering, and bold yet refined detailing channel an authentic joie de vivre that transcends seasons.
Beyond Fashion: A Lifestyle Statement
More than just a display, this installation encapsulates the brand’s philosophy—a seamless blend of sport, fashion, and a carefree attitude. It invites fashion enthusiasts and brand loyalists alike to embrace a lifestyle where movement is effortless, and elegance is second nature.
As Lacoste steps into the new season, this installation stands as a bold declaration of its heritage and future—a space where tradition meets innovation, and where every visitor can experience the contagious spirit of liberation that defines Spring-Summer 2025.
