A new collaboration between the two American brands showcases the full impact of TikTok’s #tomatogirl trend.
“We’ve joined forces with Kraft Heinz to celebrate the small joys of summer with a new limited-edition accessories and apparel collection. Drawing inspiration from each brand’s signature DNA—our highly crafted handbag design and Heinz’s beloved iconography and unmistakable ketchup red color—the partnership and one-of-a-kind capsule collection marks a tasteful fusion of fashion and flavor, while sparking creative expression and everyday joy.
“At kate spade new york, we believe in exploring the journey of self-expression through style in fun, unexpected ways,” says Jennifer Lyu, SVP and Head of Design. “It’s the thoughtful details that bring this collection with Heinz to life – from the embellishments on the tee and the way our 3D ketchup bag looks just like that classic red and white packet. The playful designs are perfect for all of summer’s special moments, capturing the spirit of the season. I’m excited for customers across generations to experience a little piece of the magic we created with HEINZ.”
