Nuggets of news you need to know today, bite by bite.
Keep up by reading Industry Buzz. Here are today’s top headlines:
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- Patagonia just scaled back its corporate logo sales program, no longer offering its vests to the financial industry and instead catering to “mission-driven companies that prioritize the planet,” Bloomberg reported. The vests had become a staple in tech workers’ uniforms, worn over button-up shirts around Silicon Valley and Wall Street.
- Outdoor Industry Association‘s next Sustainability Boot Camp is on June 16 in Denver, Colorado, prior to Outdoor Retailer Summer Market. Attendees will learn how global sustainability challenges, such as climate change and biodiversity loss, relate to and impact to products and supply change.
- An assortment of 22 companies are raising money through fundraisers and online promotions this month for The Conservation Alliance’s fifth annual “We Keep It Wild” campaign. Businesses include Merrell, MiiR, Ruffwear, Smartwool, and many more.
- Close to 100 percent of respondents of Women In Adventure’s Mental Wellbeing Survey said that outdoor activities make them happier by boosting their mental well-being and self-confidence.
- Instagram is blamed again for an influx of visitors to a sensitive ecosystem. This time, poppy fields in Southern California—known as the superbloom—are being trampled by influencers snapping shots in the orange sea and trail stewards are not having it.
- Feral Mountain Co. Owner Jimmy Funkhouser wrote a touching blog post about how his mother influenced his go-getter mentality—which led to him opening the Denver outdoor store.
- And lastly, another April Fools’ Day gem from Black Diamond.