Il Makiage, Rothy’s and Net-a-Porter lead the nominations for the 2019 Glossy Awards, which featured a handful of new categories including Best Digital Experience, Best Non-Digital Marketing Campaign and Best Loyalty Program.
Luxury fashion destination Net-a-Porter is up for Best Influencer Campaign, Fashion and Best Product Launch Campaign for The Vanguard, a mentorship program that places an official title on the 19-year-old brand’s commitment to fostering emerging talent. Through The Vanguard, four designers are chosen each season for a mentorship that covers building blocks for a successful brand, including buying, strategy, social media, and marketing and PR.
Also making multiple appearances on the shortlist is self-proclaimed defiant beauty brand Il Makiage, which is competing for the top spot in Best Brand/Agency Collaboration, Best E-Commerce Experience, Beauty and Best Non-Digital Marketing Campaign. When the DTC brand relaunched in the U.S. last June, it made a big splash in New York City with billboards and subway ads featuring nothing more than bold, white headlines on black backgrounds.
Influencer marketing continues to be a force for driving brand recognition and sales. In the past year, brands like Aerie, Ipsy, Marc Fisher and Coty Luxury showed their strength in the space through well-thought-out campaigns featuring some of the industry’s most recognizable faces. Up for Best Influencer Marketing Campaign, Fashion are Collectively and Rothy’s, who teamed up for #inmyrothys to drive awareness for the eco-conscious footwear brand. Rothy’s is also up for Best Sustainability Initiative and Best Breakthrough Startup, Fashion.
This year’s winners will be announced at the Glossy Awards gala on June 12 at Current in New York City. Tickets to the gala are available for purchase here.
See the full list of finalists below.
Best Influencer Campaign, Beauty
Ipsy – Unzipped
Amika and Traackr – Sephora ReLaunch
Coty Luxury – Daisy Marc Jacobs Fragrances x Holiday NYC Pop-Up
Collectively and Eos – #eosFlavorLab
Sephora Collection – #LIPSTORIES
Best Influencer Campaign, Fashion
M.Gemi – Marianna Hewitt Collaboration
Marc Fisher – Marc Fisher Footwear
Net-a-Porter – Jet-a-Porter Tulum Activation
Express – Express x Olivia Culpo
Collectively and Rothy’s – In My Rothy’s
Aerie – 2018 #AerieREAL Role Model Campaign
Best Brand Collaboration
Ministry of Supply and MIT – Active Textile Tailoring
Rent the Runway – WeWork Drop-Off Network
Knixteen – Bra Boss
Neutrogena – Neutrogena Skin360™
Best Brand/Agency Collaboration
BrainTrust x Sally Beauty
Memebox – Kaja Beauty
Holition x Coty x Bourjois x Perch Interactive – Blended Reality Magic Mirror
Stella Rising – First Aid Beauty
Il Makiage x Huge
Advantix Digital
Best Sustainability Initiative
State Bags – #WhatDoWeTellTheKids: The Flint Initiative
Seed Phytonutrients
Rothy’s
Icebreaker and Blue Moon Digital, Inc
L’Oréal – Sharing Beauty With All
Best Product Launch Campaign
Moving Image and Content – Steve Madden’s “The Factory”
Naadam
AUrate – Curate by AUrate
Supergoop! – Superscreen
Net-a-Porter – The Vanguard
Stella Rising – Fountain of Truth
Best Loyalty Program
Tarte Cosmetics – Tarte <3 Rewards Month
The Body Shop
Mack Weldon – Weldon Blue
Best In-Store Tech, Beauty
Play Retail – OPI Virtual Reality Nail Trial
Coty – Covergirl Blended Reality Try-On Stations
Holition x Coty x Bourjois x Perch Interactive – Blended Reality Magic Mirror
Coty – Olivia: The AI Virtual Greeter
Credo Beauty and Hero Technologies – Live Shopping
Coty – Virtual Fragrance Finder: The Scent Room
Best Physical Retail Launch
Mecca Brands – Meccaland 2018
Beautycounter
Huge and SK-II – Future x Smart Store Tokyo Pop-up 2018
Birchbox and Walgreens – Birchbox at Walgreens
Sephora – Sephoria
Ba&sh
Best E-Commerce Experience, Beauty
Curology
Kendo Brands
QVC and CEW – Beauty with Benefits: A Little Makeup Can Make A Big Difference
L’Occitane en Provence – Green Monday
Zoovu
Il Makiage – PowerMatch Algorithm
Best E-Commerce Experience, Fashion
DVF and Salesforce – DVF 360 Experience
Stitch Fix – Style Shuffle
ThirdLove – “To Each, Her Own”
LeSportsac and One Rockwell – LeSportsac.com
Stella Rising
Best Digital Experience
Sampler and CeraVe – Cleanser Week
Stitch Fix – Style Shuffle
Curology
Play Retail – OPI Virtual Reality Nail Trial
E.l.f. Cosmetics
DVF and Salesforce
Best Breakthrough Startup, Fashion
Dagne Dover
Tamara Mellon
Rebag
Mejuri
Rothy’s
Best Breakthrough Startup, Beauty x Wellness
Hatch – Hatch Mama Beauty
ZIIP Beauty
Prose
Alchemy 43
Dame Products
Flamingo
Best Use of Video by a Brand
No B.S. Skincare – NOBS Box
NARS Cosmetics and January Digital – Climax YouTube Launch
Stella Rising – Splat
Neutrogena and VidMob – Neutrogena Skin360
Holition and British Fashion Council – Blossoming Fashion Conversation
Express and NBA – Game Changers
Best Non-Digital Marketing Campaign
Shiseido – Japanese Beauty Gallery
Beekman 1802 – HSN Launch
Lycored – Letter of Love Tour
Holition and British Fashion Council – Blossoming Fashion Conversation
Stella Rising – Wet N’ Wild Fantasy Makers
Il Makiage
Most Innovative Physical Retail Concept (Editorial’s Choice)
Matches Fashion – 5 Carlos Place
Gucci Garden
Conservatory at Hudson Yards
Ssense Montreal
Showfields