HYPERVSN, a pioneer in 3D holographic technology, is redefining the way brands engage with audiences through immersive experiences. Since its debut at CES in Las Vegas in 2014, the company has collaborated with some of the world’s most renowned brands, including Nike, Harrods, Hugo Boss, and Coca-Cola. However, HYPERVSN’s innovations extend far beyond mere brand activations. By integrating artificial intelligence early on, they developed a life-sized 3D holographic virtual assistant, capable of interacting with users in real-time, thanks to its integration with ChatGPT. This breakthrough in 3D holography and AI holds transformative potential across various sectors, from healthcare and education to travel and retail, positioning HYPERVSN as a technology company with a vision for global impact.
Two recent campaigns that highlight the captivating power of 3D holography in creating memorable brand experiences are Nike and Harrods.
To mark the launch of the Air Max DN, Nike turned to HYPERVSN to bring the ‘Feel the Unreal’ tagline to life at the House of Innovation in Paris. In collaboration with Satis&fy, HYPERVSN’s German partner, the activation enveloped customers in a stunning array of 3D visuals, showcasing the seamless fusion of fashion and technology that has become synonymous with the Nike brand.
In a different but equally captivating setting, HYPERVSN’s SmartV Solo L solution took center stage at London’s iconic luxury department store, Harrods. As part of the 2023 Fine Watches Activation, Wheelhouse selected HYPERVSN to create a five-week-long window display featuring mesmerizing 3D visuals of luxury watches from prestigious brands such as Chopard, Hublot, and Jaeger-LeCoultre. This display not only drew the attention of passersby but also underscored the growing relevance of holography in the world of luxury retail.
With these striking visual experiences, HYPERVSN is demonstrating how 3D holography can captivate audiences, inspire purchases, and generate buzz across industries. From retail to education, the possibilities are vast, and HYPERVSN is leading the charge in this transformative field.
Nike x HYPERVSN | Immersive tech at Nike’s House of Innovation in Paris
Harrods x HYPERVSN | Fine Watches Activation
