H&M Creates a Fairytale Forest for Holiday Windows with Shona Heath

Pre-eminent British set designer Shona Heath has collaborated on advertising campaigns with an extensive list of luxury labels that includes Louis Vuitton , Hermès, Miu Miu and Armani. Regularly creating sets for British Vogue editorials, Heath’’s whimsical and fantastic décor has also been seen in W magazine, AnOther, Dazed & Confused and Harper’s Bazaar.

 

Heath’’s natural affinity for costume design and show-pieces led her to begin working on set productions. In 2011 Heath was recruited by Lanvin to create a life-size replica of a willow tree for their Autumn/Winter 2011 catwalk show and has since designed for the Lanvin for H&M show and Prada Menswear Autumn/Winter 2013.

 

Alongside regular set productions, Heath has also designed packaging for Anne Taylor, t-shirts for Clements Ribeiro and window displays for Topshop’’s flagship store on Oxford Street. Heath has collaborated with H&M for an in-store installation and window display that’s warming our hearts this holiday season: The animals are made by hand and that the collaboration was inspired by John Bauer’s illustrations “Among Gnomes and Trolls” check out the campaign below: