H&M’s latest designer collaboration is with industry and celebrity favorite Erdem. Known for its vibrant, modernly feminine pieces, the H&M Collection will “reinterpret the design themes from some of Erdem Moralioglu’s most celebrated collections, playing with the prints, textiles and delicate craftsmanship that have made his name.”
Creative Advisor for H&M Ann-Sofie Johansson, Erdem Moralioglu, and Director Baz Luhrmann
Director Baz Luhrmann, who famously creates visually opulent films like Moulin Rouge and The Great Gatsby, has fittingly been tapped to create a scripted mini-movie that will bring the collection to life on screen.
H&M’s previous designer collaborations have made high-end labels like Balmain, Jimmy Choo, and Rei Kawakubo accessible to a wider audience. And while most customers likely won’t be wearing these pieces to frolic in a sprawling, seemingly abandoned mansion in the English countryside, that’s beyond the point anticipation to see more of H&M’s latest collaboration is already high.
Erdem x H&M will be available November 2 in select stores in 22 countries, as well as online.
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