In honor of their iconic square silk scarves, Hermès is launched a Pop-Up showcase, Hermès Carré Club, in New York City.
The exhibit launched in New York before traveling to Toronto, Singapore, Los Angeles and Milan, and featured six interactive modules that reinterpret the Carré in different ways.
Guests started at the Carré Click and Check, where they checked in and received a membership card and sit for a portrait that they get to keep.
Then it’s on to the Carré Studio, where artists and designers demonstrate their work live. Guests were able to pose for a sketch by Cyrille Diatkine, get a coloring done by artist Edouard Baribeaud, watch illustrations by Virginie Jamin, or listen to Alice Shirley share her creative process. Artists Octave Marsal and Théo de Gueltzl performed live sessions, demonstrating their “drawing machine” that they built and used throughout their practice.
Next is the Carré Café, where guests were able to enjoy a club sandwich and coffee with live music. Carré Stories, the next module, had telephone booths for guests to listen to spoken texts about the history, secrets, and stories behind the brand.
Carré-OK, the adorable play on words, was a place to “belt out tunes inspired by silk scores.” Finally, Carrémania is a boutique featuring a capsule collection of limited-edition scarves that were only available at this pop-up boutique.