Double its previous fragrance department, the new Fragrance Room will launch with exclusive brands such as 27 87 Barcelona.
LONDON — Harvey Nichols is embarking on a new beauty project, The Fragrance Room, which will be completed at the end of March. The new space will house 100-plus fragrance brands more than 1,600 square feet, and will be double the size of the previous fragrance department.
“We have always been trailblazers in fragrance, most notably starting when we launched Molecule 01 by Escentric Molecule more than 25 years ago and has cemented our reputation as being leaders in new, niche and groundbreaking. Since then, fragrance has been a significant part of our beauty business and it is one of our best-selling categories,” said Jo Osborne, director of beauty at Harvey Nichols.
Harvey Nichols to Redesign Its Fragrance Offering, With the Fragrance Room