In a seamless blend of fashion and experiential design, Harlequin Design has crafted an elegant and immersive installation for Jacquemus at the Printemps department store in New York. Renowned for their ability to translate brand identities into captivating retail experiences, Harlequin Design has once again delivered a concept that encapsulates the whimsical yet sophisticated essence of Jacquemus.
A Playful Parisian Escape
Inspired by the effortless charm of the South of France, the installation is a visual delight that transports visitors into the world of Jacquemus. The centerpiece, a curved white counter adorned with the brand’s logo, serves as a chic focal point reminiscent of a classic French market stall. Above it, a striped canopy in the signature Jacquemus pastel tones adds a nostalgic, summery touch. The carefully selected elements evoke a sense of escapism, inviting shoppers to engage with the space as more than just a retail environment.
A Fusion of Retail and Artistry
Harlequin Design has meticulously curated every detail to ensure a cohesive and immersive experience. The use of glass bricks in the backdrop, combined with soft, natural lighting, creates an airy and open ambiance that reflects Jacquemus’ minimal yet playful aesthetic. Floral arrangements in simple white vases enhance the organic and fresh atmosphere, reinforcing the brand’s connection to nature and effortless elegance. A mannequin dressed in a polka-dot Jacquemus ensemble further integrates the fashion house’s latest collection into the display, making the installation feel like a living, breathing representation of the brand’s identity.
Elevating the Shopping Experience
More than just a retail display, this installation aligns with the growing trend of experiential shopping. By crafting a space that feels like a destination rather than just a store section, Harlequin Design successfully enhances the customer journey, offering a moment of escapism and inspiration. The playful yet sophisticated environment not only attracts attention but also encourages social media engagement, turning the installation into an interactive experience that extends beyond Printemps’ walls.
