As summer quickly approaches, Gucci has revealed that Gucci Lido will come to life at the Gucci’s East Hampton boutique this summer. This new collection pays homage to the allure of coastal living, drawing inspiration from the elegant beach clubs, or “lidos,” that dot Italy’s storied coastlines.
Visitors to the boutique, located at 17 Newtown Lane, will be greeted by a striking blue canopy adorned with the iconic GG monogram, setting the stage for the Gucci Lido experience. Classic armchairs and umbrellas, strategically placed throughout the boutique, conjure up the laid-back elegance of a luxurious coastal getaway.
The redesign extends throughout the two-level, 2,000-square-foot space, which originally opened in East Hampton in 2021. New carpets and a refreshed color palette inspired by the Lido collection, along with new Gucci decor seating, enhance the boutique’s ambiance. Plexiglass pedestals and tables, inspired by the underwater theme of the Lido campaign, bring the sensation of water to life, creating a unique and immersive shopping experience.
In celebration of this transformation, the East Hampton boutique will exclusively offer a series of Jackie, Bamboo 1947, and Diana bags in light blue, embodying the serene and vibrant spirit of the Lido collection. These pieces, alongside the boutique’s new look, reflect Gucci’s commitment to blending contemporary design with timeless elegance.
The boutique redesign is part of a broader campaign introduced last month, featuring the Lido collection. Conceptualized by Gucci director Sabato De Sarno and photographed by Anthony Seklaoui, the campaign captures the essence of escapism and the joy of summer. It highlights resort wear and swimwear, along with the Gucci Jackie and GG Marmont bags, reimagined in straw-effect raffia and canvas variations. The collection also includes GG canvas accessories, such as the Gucci Luce and Moon Side bags, and other accessories with neon details.
Beyond East Hampton, Gucci is celebrating the Lido collection with a series of in-store pop-ups in its stores in Porto Cervo and Capri, Italy, and Saint-Tropez, France. Each location offers a unique opportunity to experience the luxurious and carefree lifestyle that the Gucci Lido collection embodies.
Adding to the allure, Gucci will host a private event at Hotel Il Pellicano, an exclusive retreat on the Tuscan coast. From May 24 to May 26, guests will enjoy a curated getaway that celebrates Italian hospitality and the breathtaking beauty of the Mediterranean landscape. This event underscores Gucci’s dedication to creating unforgettable experiences that resonate with the spirit of its collections.
With its redesigned East Hampton boutique and the enchanting Gucci Lido collection, Gucci invites you to embrace the summer season in style, offering a taste of Italian coastal luxury right in the heart of the Hamptons.
The new decor at Gucci’s East Hampton store, inspired by the new collection, Lido. Brian Berkowitz, courtesy of Gucci