A collaboration between Gucci and Spanish artist Ignasi Monreal for two unique works in New York and Milan now celebrate the launch of the first fragrance of the Maison under the guidance of Creative Director Alessandro Michele.
The Spanish artist showed the beauty and singularity of an almost forgotten art form; hand-painted outdoor advertising. He illustrated his vision of the urban garden concept inspired by Gucci Bloom with a huge version of a rose flask of fragrance, its unique packaging, and the recognizable Herbarium motif from seasons past, in addition to the main ingredients of the fragrance.
The two art walls are respectively painted on a 760-square-foot wall at Lafayette Street in Soho, New York City, and a 176-square-meter wall in the area of Corso Garibaldi in Milan.
The Gucci app includes a photo filter and software that allows users to read the wall by taking a picture of it, you can also access additional stories. Furthermore, in the US the brand has activated a Snapchat filter available throughout during the inaugural period Wall Art in New York City.
Linked to the launch of the new fragrance, world famous retailer Harrods in London dedicate all their windows to Gucci, and a majority of them to Gucci Bloom.
