Global Augmented Reality and Virtual Reality Market was valued US$ 6.1 Bn in 2017, and is expected t-reach US$ 58.2 Bn by 2026, at a CAGR of 32.57% during forecast period. Augmented reality is the advancement in technology which layers computer-generated developments with an existing reality, as developers can create images in applications that unify with contents in real world.
Using an augmented reality, users can interact with virtual contents in the real world primarily by encouraging their vision and hearing. Virtual reality consist of creation of a real life environment or situation using an artificial, computer-generated simulation or recreation. Virtual reality is all about stimulating vision and hearing, attained by the wearing of a VR helmet or goggles like oculus rift.
Applications of augmented reality and virtual reality contains literature, archaeology, architecture, visual art, commerce, education, emergency management/search and rescue, vide-games, industrial design and medical. Factors like growing interest of large tech companies in augmented reality, increase in demand for AR-based software applications, hardware devices for 3d visualization in medical sectors, growing demand for AR from e-commerce and retail sectors are estimated t-drive Augmented Reality and Virtual Reality Market growth.
Increasing use of the technology in construction and architecture is estimated t-drive augmented reality market growth during forecast period. Construction companies are deeply investing in developing the technology for designing and modelling with advanced 3D tools instead of working on time-consuming blueprints. This is resulting int-increased efficiency, reduced instances of errors, and saved resources on a construction site.
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Scope of Augmented Reality and Virtual Reality Market:
Global Augmented Reality and Virtual Reality Market by Technology
Augmented Reality technology
-Marker-Based
-Marker less
Virtual Reality Technology
-Non-Immersive
-Semi-Immersive and Fully-Immersive
Global Augmented Reality and Virtual Reality Market by Device Type
Augmented Reality Devices
-Head-Mounted Displays
-Head-Up Display (HUD)
-Handheld Device
Virtual Reality Devices
-Head-Mounted Display (HMD)
-Gesture Control Device
-Projector & Display Wall
Global Augmented Reality and Virtual Reality Market by Application
3D Camera
Sensors
Semiconductor Component
Displays
Software Development Kits
Cloud-Based Services
Global Augmented Reality and Virtual Reality Market by Vertical
Aerospace and Defense
Consumer Semiconductor Component
Commercial
Medical
Others
Global Augmented Reality and Virtual Reality Market by Geography
North America
Europe
Asia Pacific
Middle East & Africa
Latin America
Key Players Operated in Augmented Reality and Virtual Reality Market Includes:
Microsoft Corporation
EON Reality, Inc.
Cyberglove Systems LLC.
Qualcomm Inc.
Samsung Electronics Co., Ltd.
Oculus VR, LLC
Magic Leap, Inc.
Google Inc.
Vuzix Corporation
Infinity Augmented Reality Inc.
Sony
PTC
Microsoft
DAQRI
Zugara
Blippar
Osterhout Design Group
Upskill
Continental
Visteon
MAXST
Wikitude GmbH
Apple Inc
Facebook Inc.
HTC Corporation
Marxent Labs, LLC.
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Head-up displays (HUDs) for the augmentation of images are currently used in automotive, and aerospace & defense sectors for training purposes, AR market for HUDs is still in the developing phase and is close t-commercialize in the near future. AR HUDs are likely t-be used generally for navigation in airplanes and automotive. Information like roadmap and the speed along with other necessary details in the line of sight would be displayed at the windscreens and help the driver t-drive safely. Use of head-up displays for applications like automotive, and aerospace & defense is helping the market t-grow at a higher rate.
North America is estimated t-be the largest growing region for Augmented Reality and Virtual Reality Market. Also, Asia Pacific is one of the fastest growing region. Increase in demand for augmented reality games along with its application by high-tech companies based in North America is boosting the overall growth of market in this region.
The objective of the report is t-present a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, industry-validated market data and projections with a suitable set of assumptions and methodology. The report als-helps in understanding Augmented Reality and Virtual Reality market dynamics, structure by identifying and analyzing the market segments and project the global market size. Further, report als-focuses on competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence. The report als-provides PEST analysis, PORTER’s analysis, SWOT analysis t-address questions of shareholders t-prioritizing the efforts and investment in near future t-emerging segment in Augmented Reality and Virtual Reality market.
Table of Contents
Global Augmented Reality and Virtual Reality Market Size, Status and Forecast 2026
Chapter 1 Preface
Chapter 2 Assumptions and Research Methodology
Chapter 3 Executive Summary: Global Augmented Reality and Virtual Reality Market Size, by Market Value (US$ Mn)
Chapter 4 Market Overview
Chapter 5 Supply Side and Demand Side Indicators
Chapter 6 Global Augmented Reality and Virtual Reality Market Analysis and Forecast
Chapter 7 Global Augmented Reality and Virtual Reality Market Analysis and Forecast, by Device Type
Chapter 8 Global Augmented Reality and Virtual Reality Market Analysis and Forecast, by Vertical
Chapter 9 Global Augmented Reality and Virtual Reality Market Analysis and Forecast, by Technology
Chapter 10 Global Augmented Reality and Virtual Reality Market Analysis and Forecast, by Application
Chapter 11 Global Augmented Reality and Virtual Reality Market Analysis, by Region
Chapter 12 North America Augmented Reality and Virtual Reality Market Analysis
Chapter 13 Europe Augmented Reality and Virtual Reality Market Analysis
Chapter 14 Asia Pacific Augmented Reality and Virtual Reality Market Analysis
Chapter 15 Middle East & Africa Augmented Reality and Virtual Reality Market Analysis
Chapter 16 South America Augmented Reality and Virtual Reality Market Analysis
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