The center of gravity has shifted with the opening of Hermès and the reopening of Pastis.
The pieces are falling into place in the Meatpacking District, where three retailers including Brunello Cuccinelli, Frame and Belstaff are set to join the 10-building project known as Gansevoort Row, which is being redeveloped by Aurora Capital Associates and William Gottlieb Real Estate, among the most active landlords in the neighborhood.
In addition, Loro Piana, which is operating a shoe pop-up shop at 3 Ninth Avenue, has signed a long-term lease at that address and will renovate the space into a full-line store once the shoe concept closes.
The Gansevoort Row development project includes ten buildings with 150,000 square feet.
Brunello Cucinelli will move to 50 Gansevoort between Hermes and Pastis. In a deal signed directly with the Italian brand, the fashion house will have three floors encompassing over 6,100 square feet with a large private terrace on the second floor. Its 683 Madison Ave. lease is up at the end of the year it will be giving up that space, sources said. The label focuses on the elegance of its understated clothes and accessories that have been handmade in the founder’s hometown of Solomeo since 1978.
Belstaff, a nearly century old British outerwear brand will move from its only US store at Madison Avenue to 62 Gansevoort Street. The two floors will span over 3,200 square feet and sell among other items, the signature waxed jackets that have had a cult celebrity following. Michael Hirschfeld of JLL represented Belstaff.
Denim brand Frame, founded by Jens Grede and Erik Torstensson and based in both Los Angeles and the UK, will have two stories totaling 3,324 square feet at No. 64. Beloved by celebrities like Taylor Swift and Gigi Hadid, Frame joins several other clothing brands in the Meatpacking District that have stakes owned by fashion-guru Andrew Rosen, including Theory, Helmut Lang, Rag & Bone and Alice + Olivia. Michael Leifer of Runyon represented Frame.
Gansevoort Row to Welcome Retailers to the Meatpacking District