A stunning fusion of craftsmanship, tradition, and innovation has found its home in the heart of Shanghai. CASA LOEWE Shanghai, a beacon of contemporary luxury, features a breathtaking façade that tells a story of artistry and heritage. The unique exterior is made up of 35,536 individual golden ceramic tiles, each meticulously crafted by the renowned Barcelona-based Studio Cumella.
Loewe recently shared on LinkedIn that these tiles, sourced from the mountains of eastern Spain, capture a deep connection to the rich natural resources of the region. The raw materials were carefully transformed into intricate ceramic pieces, bringing a glimmering, golden sheen to the skyline of Shanghai. The result is an architectural marvel that reflects not only the storied past of LOEWE but also its commitment to excellence and innovation in design.
Studio Cumella, known for its masterful use of ceramic materials, played a pivotal role in this creation, bringing their signature touch of Spanish craftsmanship to the modern metropolis of Shanghai. The golden tiles, arranged with precision, create an almost ethereal effect, catching the light at different times of the day and illuminating the bustling urban landscape.
This façade stands as a testament to LOEWE’s global reach and its deep appreciation for artistry. It also serves as a visual metaphor for the brand’s journey, from its Spanish roots to its presence in cities like Shanghai. The architectural innovation is not just a physical structure but a symbol of LOEWE’s commitment to creating timeless, artistic experiences that transcend cultural boundaries.
The shimmering golden exterior of CASA LOEWE Shanghai is more than just a building—it’s a work of art that bridges two worlds. It connects the ancient craftsmanship of Spain with the modern vibrancy of Shanghai, creating a lasting impression on all who encounter it.
