Fashion’s ‘Conscious’ Brands Rally Corporate America to Act

A group of more than 30 companies across industries, including Allbirds, Patagonia and Beautycounter, have a message for the rest of corporate America.

In the midst of capitalism’s timely self-evaluation, a group of companies including Allbirds, Patagonia and Beautycounter have a message for JP Morgan Chase & Co. chief executive officer Jamie Dimon and his cohorts: join the club.

On Sunday, the fashion brands joined more than 30 B Corporations — companies certified by the nonprofit organization B Lab Co. for meeting its standards to have a social purpose beyond just profits — advertised in a full page in The New York Times in response to corporate America’s recent shift in rhetoric.

 

Fashion’s ‘Conscious’ Brands Rally Corporate America to Act