Coach launches an immersive pop-up in Nolita, 89 Crosby, in New York City ahead of New York Fashion Week. Coach celebrates their collaboration with @themirf with a live-art experience facade, interior & bespoke furnishing. The pop-up features bespoke product, daily #DJs & #hospitality. Come see us before Sept 18th.
Mikhail Sokovikov (aka, Mint) and Jason Aaron Wall (aka, Serf) born in Moscow and Brooklyn, respectively, met in 1997 and quickly became a fixture in the New York City art and graffiti scenes. The city served as a gallery where their vision could manifest, unfettered. For Coach, they translated this vision into designs tagged across outerwear, bags, and select pieces of our Fall 2022 collection This special collaboration captures the raw, dynamic energy of our hometown, NYC- the city where Mint + Serf met as teenagers.
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