Despite the rise of online shopping in just about every retail market imaginable, fashion brands are still somewhat confident that their business model primarily relies on the in-store behaviors of trying clothes on before buying.
But what if fast fashion decided to takes its name more literally? In cities across the country, that’s exactly what mobile-minded retailers are doing, even if they have to pack up their shops and hit the road to do so.
Essentially food trucks transformed into mini-showrooms which offer customers a new and novel way of interacting with brands outside of the mall or store, not to mention the savings from not paying rent.
Of course, that assumes that the owners of these wheeled apparel emporiums manage to pack their diminutive spaces with products from their larger catalogs that consumers are going to be interested in.
According to the US National Food Truck Association “the way food trucks created a natural gathering place for people when clustered together helped demonstrate that mobile was a viable option for selling all kinds of merchandise: flowers, music, art and especially clothing.” Not to mention the rise of pop-up Instagram FOMO (Fear of Missing Out) is real amongst millennials. These moments offer brand visibility, immersion, and quirky unique moments you cant get from a traditional brick-and-mortar. Here are some of our favorite food truck fashion moments this season:
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