This holiday season, Etro has transformed its space into a mesmerizing world of imagination and magic. Designed by Nicolas Duda, the Creative Visual Merchandising Designer at Etro, the new paisley-inspired holiday installation immerses visitors in a stunning atmosphere filled with charm, nostalgia, and wonder.
Etro’s vision for the installation begins with the idea of stepping into a whimsical wooden toy store, where the ordinary transforms into the extraordinary. As you enter, you are immediately greeted by enchanted lights and the soft, nostalgic strains of Tchaikovsky’s music, evoking a sense of wonder and joy. The toys in this magical world come to life, each telling its own story.
A carousel twirls gracefully, its delicate horses moving in time with the music, while tiny bears embark on an adventure—flying in airplanes or gently floating to the ground with parachutes. As if guided by the very spirit of the season, these bears grow into majestic versions of themselves, embodying the magic of childhood dreams. The installation also features the rocking horse, which seemingly is engraved with a paisley design.
Together, these elements weave together a dreamlike atmosphere that seamlessly blends childhood memories, festive charm, and the enchanting magic of Christmas.
This year’s Etro installation is not only a visual feast but also a journey into a world where the boundaries of reality are blurred, inviting visitors to relive the joy and wonder of the holiday season through the lens of their childhood imagination. The design pays homage to Etro’s iconic paisley motif, which subtly weaves its way through the whimsical elements of the scene, infusing the installation with a timeless sense of style and elegance.
The stunning visuals of this installation were captured by Windowswear. Their photos and video of the installation beautifully showcase the dreamlike atmosphere Duda has created, preserving the magic of this enchanting holiday vision for all to experience.
Etro’s paisley holiday installation is a true celebration of the season, offering a perfect blend of tradition, imagination, and festive magic. Whether you’re a lover of holiday cheer or an admirer of exquisite design, this installation is an unforgettable experience that brings the magic of the holidays to life in the most unexpected and delightful ways.
