Italian luxury brand Ermenegildo Zegna has opened its new global store in New York City, at one of the most recognizable landmarks in Manhattan, the historic Crown Building, located at 4 W 57th Street.
Designed by world-renowned architect Peter Marino, the 7,100 square feet of luxury retail store celebrates Zegna’s history and legacy by bringing the Italian fashion house into a new chapter by incorporating metallic strings which echoes the yarns of Zegna’s craftsmanship into the facade of the store which expands over two stories.
At night, LED lights illuminate the abstracted fabric threads, extending the brand’s presence from the inside out. The boutique is divided across three floors with the New York Global Store showcasing a brand-new design concept inspired by a modern mix of defining elements.
The store has been planned to create a virtual journey through the world of Ermenegildo Zegna including an innovative installation, which changes during the year. The ground floor also hosts a wide selection of fine leather goods and a dedicated shoe area, both of which are complimented by the natural tones of cerused ashwood, bleached mahogany, and vals stone flooring with serpentine inserts.
On the mezzanine level, light colors prevail and walls are lined in warm white wallpaper and dimensional plaster. Here, a unique “wooden box” structure envelops the space from this level down to the ground floor to emphasize the aesthetic continuity among the two floors. Dedicated to the Couture collection ranging from the XXX project to the fashion selection as well as the couture sneakers selection, the mezzanine area and its furnishings, including the Dezza 24 leather armchairs designed by Gio Ponti for Poltrona Frau (1965), bask in the warm light of the external windows.
On the third-floor customers experience a luxurious open space showcasing Sartoria, Luxury Leisurewear, Couture and a personalization room with its Master Tailor. With its matte teak, lacquered wood and a mix of modernist and vintage elements, the personalization room have been furnished with a vintage Italian bar, historical photos, a geometric pattern carpet, and Gardella lounge chairs to create a very intimate and private space.
