Located in the heart of Salt Lake City, Utah, the Coach store at City Creek Center stands as a testament to luxury, style, self-expression, and timeless elegance. The City Creek store is an embodiment of Coach’s Expressive Luxury positioning – inviting Gen Z inside to engage more meaningfully with the brand ecosystem. Visitors can expect to find Coach Play, a series of concept stores encouraging customers to play in Coach spaces inspired by their communities. The ultimate symbol of unity and collaboration.
Each explorable and hyper-physical Coach Play location is bespoke, featuring design elements that highlight the local neighborhood to create personal and unique environments that celebrate community, environmental consciousness and beautiful things that you can be yourself in. This store features a bespoke neon artwork in the window created by local neon workshop Brimley
Coach Create is at the heart of the space, along with workshops, events, and hand-on customization opportunities. The store has dedicated space for styling products, accessible product displays and bold yet playful merchandising.
Coach Play at City Creek Center heralds a new era in retail, one that celebrates community, creativity, and sustainability.
Visit Coach Play, 50 S Main St, City Creek Center, Utah
