Douglas Debuts New Retail Concept in Milan

The restyling hinges on a clearer division of product categories, a more essential layout and the implementation of a beauty lounge.

MILAN — After Berlin, German beauty chain Douglas has debuted its new retail concept in Italy.

On Wednesday, the company reopened the doors of its flagship here, located in the buzzing Corso Buenos Aires shopping street, debuting both a new look and a revamped assortment of brands.