Dior Opens New Paris Store On Champs-Élysées

On one of the most beautiful avenues in the world, the new #DiorChampsElysees boutique stands majestically, surprisingly reminiscent of the House’s beloved mansion at 30 Avenue Montaigne which is evoked in a giant handmade drape covering the façade of the new store. On display inside are the women’s and men’s ready-to-wear and accessories, as well as jewelry, perfumes and Dior Maison designs, with a range of special creations and personalization services exclusive to the store, located at 127 Avenue des Champs-Elysées.
© @KristenPelou

In the new Dior Champs Elysees boutique, Cannage, a major House emblem — evoking the Napoleon III-style chairs on which Monsieur Dior seated his guests at his shows — flourishes in an oversized version of Versailles parquet reworked in polished concrete. Toile de Jouy, another Dior signature, is also a key feature of the store’s décor, paying tribute to our founding couturier’s first boutique, “Colifichets”. Discover the women’s universe presenting the Autumn-Winter 2019-2020 collection by #MariaGraziaChiuri.