Italian apparel company Diesel recently released a collection that capitalizes on hate comments by converting them into fashion statements.
Diesel starred Nicki Minaj, Barbie Ferreira and Bella Thorne wearing pieces from the “Hate Couture” collection with hate-driven words that the stars actually received online.
Diesel has long been known for its provocative campagins, including last year’s politically charged campaign titled “Make Love, Not Walls.”
The “Haute Couture” set will be available October 6th in 42 stores worldwide.
Customers can customize their own pieces and turn those insults into mere accessories.
Diesel will donate some of the proceeds to Only The Brave Foundation, which supports anti-bullying and cyberbullying programs in different countries around the world.