We are delighted to celebrate Giovanni Zaccariello, Coach’s Senior Vice President of Global Visual Experience, for his distinguished inclusion in “The Vogue Business 2024 100 Innovators: Tech Innovators.” This accolade highlights Giovanni’s exceptional leadership and pioneering work in integrating technology with visual experience in the fashion industry.
Giovanni’s role at Coach has been marked by a visionary approach to blending technology with design, elevating the brand’s global visual experience. His innovative strategies have not only redefined Coach’s visual identity but also set new standards in how fashion and technology can harmoniously coexist. His inclusion in this esteemed list underscores his profound impact on transforming the fashion landscape through technological innovation.
The Vogue Business 2024 100 Innovators list recognizes individuals who are at the forefront of shaping the future of their industries, and Giovanni’s selection is a testament to his remarkable achievements. His work exemplifies the potential of technology to enhance and redefine the visual and experiential aspects of fashion.
“Coach wants to introduce Gen Z consumers to its new idea of “expressive luxury”, centring around self-expression and individuality in place of accessibility. To do that, it’s experimenting with formats and forums that break new ground while still aligning with the broader look and feel of the American heritage brand.
A lot of that comes down to the work of Giovanni Zaccariello, Coach’s SVP of global visual experience. Zaccariello has been at Coach for more than 13 years, and his role has since expanded to include both digital and physical experiences, spanning metaverse and gaming appearances, digital products and mixed reality devices, alongside fashion shows and immersive store merchandising. Zaccariello’s work is unique in that it blends the brand’s wider marketing messages into new formats with bold curiosity. Last spring, an augmented reality mirror in a SoHo shop window managed to stop busy New Yorkers in their tracks so that they could try on digital Tabby bags while proving to Coach that there was untapped interest in these types of experiences — it brought 50 per cent more people into the store.
More recently, Zaccariello’s team developed a simultaneous metaverse roll-out that spanned two worlds in Roblox and one in Zepeto, illustrating a notable appetite for testing and learning in a very public setting. The work is paying off: millennials and Gen Zs make up half of the brand’s total new customers each quarter.” Vogue Business states.