The Great British Spring Clean initiative encourages people to pick up litter and help clean their local areas.
In 2018 the initiative saw more than 370,000 people collect 650,000 bags of rubbish across Great Britain, which equated to 5,621 tonnes of litter removed from the environment.
CCEP will be supporting Keep Britain Tidy, the organisation behind the event, for the biggest Great British Spring Clean, which is taking place between 22 March and 23 April.
The company is encouraging retailers to support the initiative by hosting a Community Clean-Up in their local area.
Retailers who would like to get involved can download a free “CCEP Guide to Hosting a Community Clean-Up” on the sustainability section of cokecustomerhub.co.uk as well as an editable promotional poster that retailers can put up in store.
CCEP will also be providing a limited number of free Community Clean-Up Starter Kits which include litter pickers, gloves and high-vis vests, to help retailers organise their events.
Retailers can share their experiences to be in with a chance to win £1,000 for a local charity or cause (rules are available on cokecustomer.co.uk).
Gary Black, sales director for wholesale and convenience at Coca-Cola European Partners, said: “The Great British Spring Clean presents a real opportunity for retailers to engage with people in their local areas.
“We know that many convenience retailers are hubs of their communities and have a unique relationship with their customers.
“Hosting a Community Clean-Up event during the Great British Spring Clean provides an opportunity for retailers to get involved in a good cause whilst also building relationships with people in their local communities, many of whom will be shoppers in their stores.”