The Coach Tabby Tour is on its way in a mobile ice cream truck pop-up celebrating what makes us who we are. Stopping at college campuses all over the US is a fun way for Coach to reintroduce itself to Gen Z.
The pop-up recently stopped in New York City where Coach teamed up with New York-based ice cream maker Van Leeuwen to create a unique and fun-filled installation. By completing a short quiz, visitors experience brain freeze and happy feet with a complimentary scoop of organic, low-calorie ice cream with flavors inspired by the color spectrum of the new Tabby collection. Think of Madagascar vanilla for white, salted caramel honeycomb for yellow, and matcha for teal.
The Coach Tabby Tour is designed to promote Coach’s latest handbag collection, called the Tabby. The truck itself is a bright pink color and features a playful, retro design that is sure to catch the eye of anyone passing by.
The Coach Tabby Tour is not just about giving away free ice cream, the installation is also designed to create an immersive brand experience for visitors. The interior of the truck is decorated with Coach’s signature ‘C’ logo pattern and features a colorful mural that celebrates the joys of summer. Visitors can take photos and share them on social media using the hashtag #CoachTabbyTour.
The Coach Tabby Tour is a great example of how brands can use experiential marketing to create a buzz around their products. By creating a fun and engaging experience for visitors, Coach is able to generate excitement and interest in their latest collection. And by partnering with a well-respected ice cream maker like Van Leeuwen, they are also able to offer a high-quality product that visitors are sure to enjoy.
The Coach Tabby Tour is a fun and exciting installation that is sure to delight anyone who loves ice cream, fashion, or both. Whether you are a local New Yorker or just visiting the city for the first time, be sure to keep an eye out for this pink and playful ice cream truck, and enjoy a free scoop of delicious ice cream while you’re at it!
