Finalists designed a strategy that included 10 ideas to fuel retail growth and stay top of mind for Gen Z. Their goal for this project was to create an emotional connection with the Coach consumers, and to create a world where they can express themselves.
Prizes
The finalists will be judged by Tapestry Global Visual Experience team, Tapestry Talent Acquisition team members and WindowsWear who will select two 1st place winners, one 2nd place winner, and one 3rd place winner between all submissions of projects from Coach.
1st Place: A paid internship with Coach brand to be completed during Summer 2025, contingent on passing a legally permissible background check and confirmation of eligibility to work in the U.S. Winner must be available for the internship for a minimum of eight (8) weeks and the internship shall not exceed twelve (12) weeks. The paid internships will be conducted in-person at Tapestry, Inc.’s sole discretion. No living accommodations, meals, or travel is included in this First Prize.
2nd Place: One (1) Coach bag (handbag, messenger bag, tote bag or backpack, as selected by Sponsor in its sole discretion). ARV $395
3rd Place: One (1) Coach accessory (wallet, wristlet, travel kit or other small leather good, as selected by Sponsor in its sole discretion.) ARV $95
All Finalists that are not selected as 1st, 2nd, and 3rd place winners will receive a Coach gift valued at $50 and a letter congratulating them on their submission signed by Sponsor’s VP, Global Visual Experience, and/or other leaders.
Congratulations to all the finalists, winners will be announced soon!
Isabella Calderon
Berkeley College
Fashion Merchandising and Management, August 2025
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Juhyeon Park
School of Visual Arts
3D Animation and Visual Effects & Expected Dec 2026
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Sarah Chun
Parsons School of Design
MPS Fashion Management
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Sophie Rosen
Savannah College of Art & Design
Fine Arts and Fashion Management, May 2025
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Xinran Zhao
LIM College
Fashion Marketing & August 2025
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