Coach today introduces the next step of the Tabby Hot Air Balloon experience, the latest extension of the “Find Your Courage” campaign. Inspired by the spirit of endless possibility and today’s generation’s fearless exploration of identity, the immersive pop-up experience captures Coach’s Courage to Be Real mission grounded in inspiring people to confidently express the many sides of who they are through the house’s iconic Tabby silhouette.
The highly anticipated Tabby Balloon was inspired by Coach’s classic Tabby design and debuted earlier this month. Modeled after the archival Coach design from the 1970s, reimagined for today, the Tabby Hot Air ballon features iconic heritage touches that evoke the house’s rich legacy of craftsmanship. The first experience of its kind, the experience captures Coach’s spirit of playfulness inspired by its vision of crafting one-of-a-kind experiences that captivate the community on a deeper level.
Until August 6, 2024, visitors at Luye Highlands in Taitung can also experience the Coach Signature Hot Air Balloon and larger-than-life Tabby. Additionally, by completing specific tasks during the outdoor installation event, participants have a chance to win NT$800 in gift vouchers and fun prizes. They can also participate in the “Find Your Courage” virtual game for a chance to win exclusive rewards.
