It’s finally here! @coach opens an immersive OMNI concept store in Shanghai on ANFU Road in partnership with @indigo_living – Multiple immersive rooms full of experiences ready to be discovered. All creative is bespoke to this location and will not be replicated anywhere else.
The entire space is an immersive photo moment. Each room speaks to a different code of Coach and immerses the consumer into a new world. Coach has created an immersive digital cube in the space where consumers can interact. The entire store will be also live on Wechat to make appointments. The space will be opened for 6 months and is meant to be a place for the younger generation to gather. Coach has planned a series of evening events each with a unique group of invitees.
- Big Rexy Room – She is as real as it gets and she likes Coach Bags.
- Neon – In true Coach style the entrance is packed with found neons in a nostalgic warm color palette.
- Red Room – To celebrate China nation day we created an immersive red room to highlight the special capsule.
- The Rogue Room
- Leather Spa – You can book appointments online to have your bags cleaned or restored. Artist will be invited each week to customize bags.
- Coach TV – Inspired by the runway shows we add a small cinema in our feminine Ready to Wear room.
