This year Coach celebrates its iconic Tabby bag with a bespoke Pop-Up experience at the Unknown space in Harajuku, Tokyo.
Set inside an old house in a historic Tokyo district, this Pop-Up is designed to stimulate the 5 senses. As well as being able to browse their favorite Coach products, customers can also taste their favorite desserts; the Pop-Up is inspired by traditional Japanese tea houses and offers bespoke Dango sweets along with more traditional purchases. Local touches are everywhere. Coach collaborated with local artist Ai Nina on a mural and lantern designs for the space. The Pop-Up coincides with the Japanese Cherry Blossom season, and these have been artfully hung at the entrance to welcome visitors to the Pop-Up. This experience is the latest in a series of experimental, immersive Pop-Ups from the Coach brand. A collection of highly immersive, experimental environments that encourage interactivity, co-creation & self-expression.
