Holiday is where you find it!

This year, in addition to keeping the exceptional off-line experience, Coach was determined to bring the digital experience to the customers. Inspired by the core value “Wonder, What if,” Coach built an immersive experience to bring New York’s Holiday live in Taipei by including an interactive snow-globe and an immersive snow room.

Inspired by the late 70’s and early 80’s in New York City, you’ll find many New York City elements that make the execution fully magical. Overlooking the magical city in the Snowglobe, is the New York City skyscrapers like the One World Trade and Empire State building. A subway with commuters heading home on the train. A New York City payphone tagged with stickers. The lamp post from the Coach House cross streets. A Bodega open 24/7 – where you can get coffee, lottery tickets, cold beer and more. A special appearance from the infamous pizza rat as well as the friendly New York pigeons. And from the iconic Times Square have a special showing of “Rexy Takes Manhattan.”

Set as the backdrop to the New York Snowglobe, is a nostalgic sunset featuring twinkling lights and glitter. Coach recreated the feeling of watching the day end with a with a beautiful sunset, as the night stars come alive as holiday festivities continue throughout the night. And it wouldn’t be a Coach Holiday without a little bit of glitter.