Cartier, the epitome of luxury and timeless elegance, is marking a significant milestone: the 100th anniversary of its iconic Trinity collection. To commemorate this occasion, Cartier has unveiled a unique and immersive experience—a vintage photobooth activation at their Geneva and Zurich boutiques. This innovative installation is a masterclass in storyliving, storydoing, and fostering lasting brand affinity through collective effervescence.
In celebration of the Trinity collection’s centenary, Cartier’s vintage photobooth activation offers an engaging way for guests to connect with the brand’s storied heritage. Installed at Cartier’s Geneva and Zurich boutiques, this photobooth allows visitors to capture moments in a series of three photos, mirroring the trio of gold bands in the Trinity ring. Each photo session, with its nostalgic charm and elegance, reflects the collection’s timeless appeal.
The photobooth activation also taps into the concept of collective effervescence—the sense of energy and harmony people feel when they come together to share an experience. This collective joy is amplified as guests at the Cartier boutiques engage with the photobooth, sharing their photos and experiences with friends and family. The act of capturing moments together, framed within the context of Cartier’s timeless design, generates a sense of community and shared celebration.
