Following Raf Simons’ highly publicized departure from Calvin Klein in 2018, the iconic brand has taken significant time to reposition itself. Moving away from a high-fashion focus, Calvin Klein now caters to a mainstream audience with an emphasis on daily basics and streetwear, infused with a distinct American flair. Elevating its retail presence, the brand has opened a new flagship store on Paris’ prestigious avenue des Champs-Elysées, joining a select group of luxury brands revitalizing this famous thoroughfare.
The new Calvin Klein store occupies a substantial 600 square meters (6,458 square feet) across two levels in an Art Deco-style building, originally constructed in 1925 by architects Marcel Julien and Louis Duhayon. Designed by Calvin Klein’s in-house team, the store features large floor-to-ceiling windows that showcase a clean, understated, all-white aesthetic. The interior includes white shelving units, displays, and steel clothing racks, while timber furnishings, potted plants, and rugs add a cozy, homey touch to the space.
On the ground floor, shoppers can explore Calvin Klein’s women’s collection, along with its renowned underwear and loungewear. The mezzanine level is dedicated to the men’s collection. To celebrate the store’s opening, Calvin Klein has introduced a limited-edition menswear and womenswear capsule collection, featuring a bespoke color palette and custom branding.
The new flagship store on the Champs-Elysées is a significant step in Calvin Klein’s strategy to enhance its global retail presence and reconnect with a broader audience. This move also contributes to the revitalization of the Champs-Elysées, reestablishing it as a premier shopping destination.
**Store Details:**
– **Location:** Calvin Klein, 44 avenue des Champs-Elysées, 75008 Paris
– **Hours:** Mon-Sun 10am-8pm
For more information, visit the [Calvin Klein website](https://www.calvinklein.com).