Burberry Streets launches in Shanghai with pop-up and Café

Burberry‘s city-led Burberry Streets experiences makes its third stop on its global tour as it arrives in Shanghai. Burberry will take over various spaces in Shanghai.  “Immersive experiences, installations and events unfold across the streets, showcasing the brand’s signatures, such as seasonal check in knight blue, rose print, and the newly refreshed Equestrian Knight Design,”

There will also be a Petal Maze installation inspired by the English rose that’s a key motif explored throughout Daniel Lee’s first collection at the helm of artistic direction of the brand. It’s being brought to life using handcrafted sculpted shapes such as petals, stems and leaves, with each element showcasing Burberry’s latest Winter 2023 collection.

Burberry Streets pop-up in Shanghai

Similarly to the two previous Burberry Streets stops in London and Seoul, the Norman’s café pop-up is included mixing distinctive elements from Burberry with a selection of “elevated café classics” being served.

Burberry symbols will be seen in multiple locations, including Equestrian Knight flags flying on Panyu Road; posters of the Winter 2023 campaign on bus stops and billboards as well as on buses running through the city centre.