Burberry Launches TB Summer Monogram Takeover at The Goodtime Hotel

07/26/21

Burberry’s recently-released TB Summer Monogram finds a home at The Pool at Strawberry Moon at the Goodtime Hotel in Miami Beach.

Following Burberry’s release of its TB Summer Monogram collection and campaign starring legendary supermodel Naomi Campbell, the British luxury label launches a takeover of The Pool at Strawberry Moon at The Goodtime Hotel in Miami Beach, the first collaborative lifestyle hotel brand from David Grutman of Groot Hospitality and Pharrell Williams.

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From July 20 through July 25, the takeover will breathe excitement into the hotel’s pool club, which is enveloped in the brand’s signature interlocking TB initials in hues of cobalt blue, deep royal blue, and mid grey. The TB (Thomas Burberry) monogram covers cabanas, canopies, day beds, lounge seating, and parasols throughout the poolside outdoor space, and a special TB Summer Monogram-wrapped popsicle cart will be available during select hours to provide guests with refreshing treats. Providing the perfect place to unwind between checking off other summer bucket list items, the transformed space offers a chic respite.

 Designed by Chief Creative Officer Riccardo Tisci, Burberry’s third TB Summer Monogram collection was first revealed on July 12 and is now available to shop online and at select Burberry stores. Throughout the summer, the TB Summer Monogram will make appearances in various destinations in addition to The Goodtime Hotel in celebration of the collection’s vivacious spirit and love of discovery.