Burberry declared that it would no longer be destroying unused goods, effective immediately. Burberry’s commitment is part of a five-year “responsibility agenda” that also includes a promise to no longer use real fur in its collections and phase out collections that already include real fur.
“Modern luxury means being socially and environmentally responsible,” says Marco Gobbetti, Burberry’s CEO. “This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products.”
At the 10th edition of Copenhagen Fashion Summit 2019 (15-16 May 2019), Burberry shared more about the luxury fashion brand’s commitment to adapting its business to create tomorrow’s heritage.
“Introducing #ReBurberry. We have worked to drive positive change for our industry for over a decade. From our stores and offices, to our manufacturing and distribution sites, we are committed to a zero-waste mindset and have a goal to become carbon neutral by 2022. We’re disrupting and improving every stage of how we create our products to support circularity. Our new packaging and dust bags are made from upcycled materials. We are reducing plastic, repurposing fabric and finding new technologies to create the materials of the future.”
