The pop-up offers bespoke personalization for trenchcoats, and will serve as Burberry’s retail outpost while it’s 57th Street location undergoes renovations.
Burberry launches a rainwear pop-up experience ahead of its Fifth Avenue store opening in June 2023, open between 2 April – 2 May.
Situated on the ground floor, the space will celebrate the brand’s commitment to craftsmanship with artisans from Burberry’s Castleford manufacturing site and New York City-based tailors on hand for bespoke personalisation until 2 May. Through booking appointments, visitors can customise their trench coats with an array of distinctive buttons, embroidery and unique patches.
Drawing inspiration from Burberry’s Autumn Winter 2023 show, the space features an overhanging tent. Created in a Fifth Avenue exclusive charcoal check, the tent works as both an ode to the Burberry tents from the late 19th and early 20th century and connection to the outdoors. Windows feature the brand’s new archive-inspired logo, along with the reimagined Equestrian Knight Design.
Sitting between Blancpain and Canada Goose, the pop-up space is equipped with artisans from Burberry’s Castleford manufacturing site and New York City-based tailors to help visitors customize their trenchcoats with a selection of buttons, embroidery and patches.
The space used to be the Valentino flagship until December 2020.
