In celebration of the 75 anniversary of Serpenti, Bulgari unveils its Serpenti 75 Years of Infinite Tales Exhibition in New York City. centered around the endless metamorphosis of its most emblematic Icon. Opening on June 8th and running through July 16 in New York City’s iconic Meatpacking District, the concept of the pop-up will focus on the snake as an endless source of creative innovation in jewelry, art and design. Exploring the many parts of Serpenti’s identity, from art, heritage and craftsmanship. the experience will offer visitors an opportunity to explore the icon’s metamorphosis through a multisensory path connecting past, present and future.
The Roman High Jeweler’s most emtlematic creations and contemporary art blend together giving life to a new chapter of the Icon’s evolution ail inviting guests to indulge in the magnetism of Bulgar’s Serpenti.
“We are delighted to bring this exhibition to New York City,” Bulgari CEO Jean-Christophe Babin said. “We look forward to celebrating to journey of Serpenti here in New York’s Meatpacking Disctrict, where visitors can fully immerse themselves in the past, present and future of this exceptional global icon.”
The sprawling pop-up retrospective will highlight the snake’s endless creative influence on the house’s jewelry, art and design – even showcasing exclusive new works to emphasize its unshakable hold. From East to West, the snake has been a timeless source of inspiration, evoking a seductive nature.
Founded in Rome in 1884 by the Greek silversmith Sotitio Bulgari, the jewelry house swiftly established a reputation for Italian excellence with exceptional craftsmanship and exquisite jewelry creations. Since 1948, Bulgari’s stylish sinuous Serpenti coils have been embedded in the house’s legacy – first appearing in the form of watches, crafted with the Tubogas technique.
Beloved by arguably the most recognizable jewelry connoisseur, actress Elizabeth Taylor, Bulgari launched the Serpenti into another level of fame. In 1962 while filming “Cleopatra” at Cinecittà, the movie studio in Rome, Ms. Taylor bought a Serpenti watch in Bulgari’s boutique in Rome, Mr. Buonamassa Stigliani said. The actress was married to Eddie Fisher but romantically linked with Richard Burton, her co-star — a scandal that fueled the public’s awareness of Bulgari and its snake.
Bulgari Serpenti 75 Years of Infinite Tales (Courtesy of Bulgari)
Bulgari Serpenti 75 Years of Infinite Tales (Courtesy of Bulgari)
Seven unique High Jewelry pieces will be included in the exhibit, as well as a selection of 25 rare Serpenti creations from the Bulgari Heritage collection.
The Bulgari Serpenti pop up features priceless vintage items from the Serpenti collection from over the years that are part of the Bulgari’s Heritage collection, some of which rarely travel outside Italy. Visitors can also peek at how Bulgari jewelry is made with two jewelers working on an Serpenti necklace.
